Big news in the world of custom design and event planning! Zazzle, the global leader in personalized products, has acquired Hobnob, a mobile-first event planning app, in a move announced on September 18, 2025. This acquisition is set to redefine how people plan and celebrate life’s special moments, and it’s creating a buzz among Zazzle’s Forum creator community. 

Here’s the scoop on what this means and why it’s exciting for designers and customers alike.

The Big Picture: Zazzle + Hobnob

Zazzle is known for its print-on-demand platform, where creators bring unique designs to life on everything from invitations to apparel. Hobnob, on the other hand, has helped millions organize events—think weddings, baby showers, or holiday parties—through its user-friendly app.

Features like digital invitations, RSVP tracking, guest chats, and event websites make hosting a breeze, all without requiring guests to download anything.

By bringing Hobnob into the fold as part of Zazzle Events, Zazzle is building a one-stop shop for event planning and customization. Customers can now start with Hobnob’s planning tools, pick a creator’s design (like a floral wedding invite or a spooky Halloween banner), and order matching products, all in one seamless flow.

As Jeff Beaver, Zazzle Co-founder, said in the official press release:

“Our customers turn to Zazzle for life's special moments, the occasions that demand something personal and unique that mass-market solutions can't deliver. With Hobnob, we're expanding to meet customers at the beginning of their event journey.”

Tina Fitch, Hobnob’s founder and now VP & GM of Zazzle Events, added:

“Together with Zazzle's unmatched design capabilities and custom product offering, we're creating a full-circle experience, from vibe to venue, invite to thank-you.”

What’s in It for Creators?

For Zazzle’s creators, this acquisition opens up new opportunities to get their designs in front of event planners earlier and across more touchpoints. Here’s the breakdown:

• Increased Visibility: With Hobnob users planning events on the app, they’ll encounter Zazzle designs right from the start—whether it’s a digital invite or a physical product like a thank-you card.
• More Sales Potential: Creators can earn royalties (up to 50% for physical products, 99% for digital) on event-related items, with Hobnob’s millions of users boosting demand.
• Creative Opportunities: The integration encourages cohesive collections for specific events (e.g., milestone birthdays or winter holidays), giving creators a chance to shine in niche markets.

The Zazzle Creator Community Forum is going to be buzzing with questions. Creators are curious about how digital invites will work with licensing and whether commissions will align with physical product sales. While Hobnob operates on a subscription model, it’s unclear how this will impact creator payouts, but Zazzle’s standard royalty structure is expected to hold for now.

What’s Next for Zazzle Events?

The integration is in its early stages, with Hobnob continuing as a standalone app (available on Apple and Android) while Zazzle Events takes shape. Check out zazzle.com/events for a preview of what’s coming. Hobnob’s website also highlights the news with a “Hobnob + Zazzle” section, teasing that features are “coming soon” (hobnob.app/zazzle).

Why This Matters

This acquisition positions Zazzle as a powerhouse in the event planning space, blending tech-savvy organization with creative customization. For customers, it’s a dream combo: plan a party with Hobnob’s tools and bring it to life with Zazzle’s products.

For creators, it’s a chance to reach a wider audience and make every celebration unforgettable.

Stay tuned for updates, and join the conversation in the Zazzle Community Forum to share your thoughts!

Sources: Business Wire Press Release, Zazzle Creator Forum, Hobnob Website