Jul 17, 2024
HEY ZAZZLERS!
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LEAHG HERE WITH YOUR TEXT MESSAGE MARKETING POWER-UP! ➡️
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Listen up, creative minds! We all know for those Zazzlers who have websites and blogs that email marketing has been a mainstay for promoting your amazing Zazzle designs and Zazzle sales. But guess what?
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There's a new sheriff in town, and its name is text message marketing.
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Yep, you heard right! Statistics show that customers are way more likely to see and respond to text messages than emails. Here's the lowdown:
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Open Rates: Text messages boast crazy-high open rates – like, near 98% compared to a much lower percentage for emails. That means your message has a way better chance of landing in their eyes! [Source: SMS vs. Email]
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Speed Demons: Texts are like instant conversations! People check their phones constantly, so your message will be seen faster than an email waiting patiently (and often ignored) in their inbox.
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Convenience is King: We all live busy lives. Text messages are quick, easy to digest, and require minimal effort to respond. This makes them perfect for busy customers on the go.
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So, what does this mean for you, Zazzle superstars? It's time to consider adding phone numbers to your marketing mix!
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Here's how text messages can be your secret weapon:
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Promote New Products & Sales: Got a hot new design or a sizzling sale? Blast out a quick text message to your audience to create a buzz!
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Customer Engagement: Use texts for special offers or updates on new collections. This keeps your loyal customers engaged and coming back for more.
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Custom Design Powerhouse: For creators offering custom designs, texts are perfect for quick design consultations with clients.
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But wait, how do I get those phone numbers?
Here are some ideas:
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Offer an incentive: Run a contest or giveaway where entering requires giving you their number.
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Website signup: Add an opt-in box for text messages during website signup.
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Social media: Run targeted ads on social media platforms asking followers to sign up for text alerts.
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The key is to get permission!
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Nobody likes spammy texts. Always offer value and make it easy for customers to opt-out if they change their minds.
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Text message marketing isn't a replacement for email, but it's a powerful tool to add to your arsenal.
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By incorporating texts into your strategy, you can reach your audience faster and more directly.
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I myself won't be doing this anytime soon, but for those of you who do make use of email marketing, this could be the insight into a new wave of marketing you have been waiting for!
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Let me know if you already do this or how your email marketing is going in comments.
