Hey Zazzlepreneurs!
I'm sharing an extract from a reply I left on the Zazzle forum recently regarding the massive amount of time required for updating products with covers, videos, collections and is it all worth it???
I gave up on collections due to massive volume of work involved in updating them with extra products, additional images, videos, emails, banners, ........... an hour a collection?? 1200 collections ... NOPE! No guarantee of ANY significant jump in sales for all this effort.
We have to weigh up the return for our investment in time.
When covers were introduced we were advised having them would give us an advantage in the marketplace. And it did .... BUT... my recent searches show that is nolonger the case. So, I have also now stopped creating covers.
Re videos ... they don't show up as noted when we share from Zazzle and in the shared items they do not show as videos, just images. Whether they get greater visibility in th marketplace via Zazzle remains to be seen.
SO ... for me ... videos only serve a purpose if I am sharing them myself to my social media, via uploads which is as you know pretty time consuming. So I will only do this for items where I can see a video will have an edge in influencing a buyer. And I already have a little insight into this.
With products for events, if one can make a video that is able to capture the essence of 'the event' rather than the attributes of the product, a degree of 'excitement' can be instilled with the buyer that compliments how they already feel about planning their event.
Re the video shown in this post: This video generated an enquiry inside a few hours of sharing it. It worked not for the buyer but for the buyers 'daughter' who was excited by the 'fairy magic' this simple video conjured up to fit their excitement felt over their fairycore themed event. She wants it customized as an invite for her 'birthday party'. This demonstrates the simple but instant appeal embued via the magical light show and moving butterflies. So we don't need to get out there and start shooting professional videos, we just need to creative with the tools we have. In this case Canva (refer to my earlier post re how to create simple videos in Canva here).
As I am new to video creation this will require some experimentation. But if we look at tv adverts and how they generate a buzz, it is NOT only by highlighting the product but the lifestyle or event surrounding the product, that's what grabs our attention. I will dig into this some more and post a blog soon with my findings.
Update: I have recently created another video to showcase a simple backpack where the video is showcasing 'lifestyle' and potential uses. I'll feedback if this video appears to add traction to sales!
In the meantime, forget trying to do it all ... just do what appears to bring in the desired results and consistently so, and one thing that doesn't change is human psychology and the psychology of buying habits.
I hope this helps. I hate the idea of people burning themselves out trying to do it all, cos I've been there and it is VERY bad for physical and mental health. So I say ... forget that! Just do what works.
We can figure out what works ...just takes a little time to refine. x
Stay tuned for an update into the psychology behind influencing buyers with video media after I have done some research!
NOTE! Zazzlers are experiencing technical difficulties uploading their videos to Zazzle
I uploaded MP4's square videos, dimensions 600pxby 600px and not longer than 10 second videos.
Important: Add them via IMAGES, then go to the product page and via 'add media' select from your image files. I can't upload direct from 'add media' on the product page. You may have an error message on first 2 tries.
If you're still having issues, post the specifics re sizes, method etc you're uploading to Zazzle's technical forum for further assistance.
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