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Funny you should mention Amazon Influencer program as I just recently contacted them about changing my storefront details! I became an influencer years ago so it's possible they've made changes to how they make their selections.

I got it at the time based on social media following as well as website content. I believe social media following is of greater interest to them, so instagram, tiktok, facebook, X (Twitter) is what you are likely to need to do more work on. It's not going to be a focus re course content because aside from helping advise on how to grow on social media I can't comment re the Amazon selection process as I don't know now what changes they may have made but it is possibly detailed on their site.

I see. Thanks Leah.

Gtreat to hear! I also have a lot of work to do re this.

Thank you Maria x

Thank you! 😊 My son who overheard me listening back to it, said I sounded like a robot and was very monotone! 😂 The thing is because I am 'Autistic' (Aspie variety) I am usually very animated and my natural voice is equally animated, so he's used to me sounding very different. I am very conscious of 'not being like regular people' so I tried hard to 'reign' it in and sound 'professional'. This is why I have avoided video until now. We Auties mask when we are in 'public'. Being Auti is also why I definitely want the content to be 'inclusive'.

BUT I will have a go at 'being authentic me' and maybe ask members to compare the two versions to see which they prefer. It's hard because generally in the real world my friends etc. think I'm 'mad' (in a nice way). I probably need to practice and find a 'balance'.

As an example of 'authentic me' ... breaking into song mid-sentence is not unusual!! So my videos (if I relaxed) could be quite entertaining! 😆

Phew thank you Kelly!! I'll hopefully get better with practice. It will be nice for members I think to 'see me' at some point, so maybe later I'll have a wash and 'appear' for the next one! I am definitely out of my comfort zone, but who knows I may start to enjoy it!!

ps. 19yr old son's feedback: "you sound monotone, like a robot" 😂 I have always said I am more AI than AI!!

Hi Maria, thank you for your feedback.

I will start creating some 'audio' versions where I 'read' the content out if that would be helpful for you?

I am sure there are others who could benefit from this. I'm not good at video 'presenting' but I can definitely 'read' the content or even see what apps are available to turn it into audio content. I shall look into that for.

I would love for this content to be accessible for all. Thank you for sharing this with me.

Let me know if there is a particualr segment you would like me to kick start this new initative off with?

Thanks

Leah

EDIT: I have recorded the video (my first) and added it here:

https://www.leahgcourses.com/short-and-long-tail-keywords

Please let me know how I did and what I can do better.

Thanks

Hi Howard thank you for your feedback, so glad you've found the AI tips a game changer. It is definitely a time saver. Check out module 2 when you get a chance it will take you to the next level in terms of sale opportunities.

Yes! I must crack on with that!

Love the article on short and long tail keywords, very helpful!

I have a few questions...

I have been wondering what the best strategy would be. Looking at other sellers, some seem to get to the top of the search with only short-tail, whereas some have only long-tail. Why is this?

Do long-tail or semantic phrases need to make grammatical sense? It was mentioned recently on here that long-tail keywords somehow get taken apart anyway into their individual words, so I thought perhaps that meant you could put the words in any order?

How many times can you repeat a word within your keywords before Zazzle thinks it is spam? If you have 'dog owner gifts' 'cute puppy dog gifts' and 'dog themed gift for her', will it think the words dog and gift are spam?

Them being at the top has little to do with their tags, review my article on 'Unicorn tags' it explains why this is. https://www.leahgcourses.com/forum/module-1-updates-and-q-a/finding-the-unicorn-tag-and-expelling-the-myth-about-tags-updated-content

Re Zazzle and tag spam. I have to say 'refer to Zazzle best policy' however

. .

I have used many computations over the years. Google is now VERY interested in semantic tags (which I am newly familiar with) and so that is worth 'experimentation'.

I'd proceed as follows (I'll add this to course notes)

With a few similar products different only by a tweak in design detail, you can experiment.

Let's take 3 almost identical products as a test case. You now have 30 keyword phrases NOT 10 to play with. You can perhaps have 1 product with a short tail, one long tail, one semantic and see how side by side they perform when shared equally across your social media platforms.

This will be a good test for what is working best.

Thanks for this, Leah - I'll give it a try!

Great feedback thank you. I will be diving into this, the problem being though we never really know where our referrals come from. I had a bit of insight in that a few years ago as the affiliate manager at that time (for Zazzle, nolonger working there) advised me most of mine came from Facebook. Which is why I have been encouraging the use of this medium more. The best way forward is for us to test it. Post the same content to all your social media/blog/FB/Twitter/Pinterest etc and record 'insights' and see if Zazzle's product insights reflect anything significant from any of those mediums.

For myself, I tend to 'do it all' to cover all bases.

The sale to click to view ratio is something like this:

25,000 views are required to generate around 625 linkovers to Zazzle which might result in 1-2 referral sales.

How did I arrive at these figures?

This is based on the idea that the global average referral rate is around 2.35% — that means that for every 100 customer referrals, 2 of them resulted in a referral and purchase.

Based on this data, to generate 2 referral sales a day on Zazzle you'd need 200-250 daily linkovers. Factor in that some already have 'cookies' and that number might need to be closer to 500-600 per day. This would reflect my own results for self-referrals. And of course they might 'buy something else' meaning NO self-referral or ANY referral at all.

If we use the same % to calculate how many views our products need on social media etc to generate those 625 linkovers to Zazzle ... it would be around 25,000 per day.

This is not an exact science but as you can see a LOT of work is required to generate 25,000 product views per day just to get those 2 referral sales.

Before we get too disheartened this means that potentially the 625 items for which we gained daily linkovers, each require '40' views before someone follows it back to Zazzle.

So the goal is NOT to gain 25,000 views per day but to gain 40 views per day on as many products as we can. That can only be done over time, by building up posts and pins and aiming for highly successful pins and posts.

YOUR Google Trends and niche research will help with the success of those pins and posts in that they will gain the views.

Getting people to click through - requires calls to action. That is something we cal look at more for pins and so on. Sale offers are of course a means to get people to 'act'.

Thank you for breaking that down for me. I will be working harder on this area for sure. Hopefully I can get a grip on it and make it work for me.

Next part of Google Trends Course: https://www.leahgcourses.com/short-and-long-tail-keywords

I'm glad you've found it helpful. And yes it works for any online business item that you want to do niche research for and need 'keywords' to later promote. I shall add the info re the keywords shortly. You would also find module 2 of my course super helpful if you enjoy research. It is a mere 50 pages long 😉! You also should check out my info on Unicorn Tags. All other course and content items linked here: https://www.leahgcourses.com/zazzlepreneurs

Next part of Google Trends Course: https://www.leahgcourses.com/short-and-long-tail-keywords

Wonderful news! I will add some spreadsheets you can use to record your data shortly.

That sounds great. I am looking forward to it.

Best regards

Karsten

Next part of Google Trends Course: https://www.leahgcourses.com/short-and-long-tail-keywords